市場營銷中幾個英文縮寫代表什么
1、CS：英文Customer Satisfaction的縮寫，意為“消費者滿意”。
2、4Ps，即：商品（Product）、價格（Price）、促銷（Promotion）、通路與配銷渠道和分銷（Place&Distribution）。
3、4Cs，包括：消費者（Customer）、成本（Cost）、溝通（Communication）、便利（convenience）。
4、PLC：The Product Life Cycle商品生命周期
5、STP：在現(xiàn)代市場營銷理論中，市場細分（Market Segmentation）、目標市場（Market Targeting）、市場定位（Market Positioning）是構(gòu)成公司營銷戰(zhàn)略的核心三要素，被稱為STP營銷。
6、4R分別指代Relevance（關聯(lián)）、Reaction（反應）、Relationship（關系）和Reward（回報）。
擴展資料：
SWOT方法分析市場，SWOT方法用來確定公司本身的競爭優(yōu)勢、競爭劣勢、機會和威脅，從此將公司的戰(zhàn)略與公司內(nèi)部資源、外部環(huán)境有機結(jié)合，主要以下四點：
1、strength（優(yōu)勢）：評估自己的長處
2、weakness（劣勢）：找出自己的短處
3、opportunity（機會）：發(fā)現(xiàn)自己的機會
4、threats（威脅）：認識到存在的威脅
請根據(jù)引用資料來源：百度百科—市場營銷
市場營銷學中的營銷組合問題。
營銷組合
What is the marketing mix?什么是市場營銷組合？
The marketing mix is probably the most famous marketing term.市場營銷組合可能是最有名的營銷術語。 Its elements are the basic, tactical components of a marketing plan.其內(nèi)容是基本的，一個營銷計劃的戰(zhàn)術組成部分。 Also known as the Four P's, the marketing mix elements are price, place, product, and promotion. Read on for more details on the marketing mix.另外已知的四個P的營銷組合要素的價格，地點，商品和推廣。閱讀的營銷組合更加多細節(jié)。
The concept is simple.這一個概念很簡單。 Think about another common mix- a cake mix.想一想另一種常見的組合-一個蛋糕組合。 All cakes contain eggs, milk, flour, and sugar.所有蛋糕含蛋類，牛奶，面粉和糖。 However, you can alter the final cake by altering the amounts of mix elements contained in it.然而，你可以改變通過改變組合元素在它所載數(shù)額的最后蛋糕。 So for a sweet cake add more sugar!因此，添加更加多的糖甜蛋糕！
It is the same with the marketing mix.這是與營銷組合相同。 The offer you make to you customer can be altered by varying the mix elements.這一提議您對您的顧客可以通過不一樣的組合元素改變。 So for a high profile brand, increase the focus on promotion and desensitize the weight given to price.因此，對于高調(diào)的品牌，增加推廣的重點和脫敏給予價格的權(quán)重。 Another way to think about the marketing mix is to use the image of an artist's palette.另一種方式去思考營銷組合是使用了一個藝術家的調(diào)色板圖像。 The marketer mixes the prime colours(mix elements) in different quantities to deliver a particular final colour.營銷人員在不一樣數(shù)量的混合總理顏色（組合元素）提供一個特定的最終顏色。 Every hand painted picture is original in some way, as is every marketing mix.每一個手繪圖片以某一種方式原始，如同每一個營銷組合。 If you'd like to see the marketing mix applied to a real business- then take a look at our Ryanair marketing mix.如果您想看到的營銷組合應用到實際的業(yè)務-再看一看我們看一看瑞安營銷組合。
Some commentators will increase the marketing mix to the Five P's, to include people.一些評論家將增加營銷組合，以五P的，包括人。 Others will increase the mix to Seven P's, to include physical evidence(such as uniforms, facilities, or livery) and process(ie the whole customer experience eg a visit the Disney World).其他人將增加組合，以七P的，包括實物證據(jù)（如制服，設施，或制服）和過程（即整個顧客體驗，例如參觀迪斯尼世界）。 The term was coined by Neil H. Borden in his article The Concept of the Marketing Mix in 1965.該術語是由Neil閣下博登在他的文章的 1965年概念營銷組合的研究。
Price價格
There are many ways to price a product.有許多方法對價格的商品。 Let's have a look at some of them and try to understand the best policy/strategy in various situations. Read more...讓我們一起來掏寶吧他們在試著了解一些非常好的政策/策略在不一樣的情況。了解更加多...
Place地點
Another element of Neil H.Borden's Marketing Mix is Place.另一種混合元素尼爾閣下波登的營銷地位。 Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Read more...地方也稱為渠道，分發(fā)或中介機構(gòu)。它是通過何種機制貨物和/或服務提出從制造商/服務供應商向網(wǎng)民或潛在顧客。了解更加多...
Product商品
For many a product is simply the tangible, phsysical entity that they may be buying or selling.對于許多商品僅僅是有形的，phsysical實體，他們也許會購物或出售。 You buy a new car and that's the product- simple!你買一輛新車，這就是商品-簡單！ Or maybe not.或，也許不會。 When you buy a car, is the product more complex than you first thought? The Three Levels of a Product.當你購物一輛汽車，是商品更復雜的比你的第一想法？一個商品的三個層次。.。. Read more...。了解更加多...
The Product Life Cycle(PLC) is based upon the biological life cycle.商品生命周期（PLC）是基于生物的生命周期。 For example, a seed is planted(introduction); it begins to sprout(growth); it shoots out leaves and puts down roots as it becomes an adult(maturity); after a long period as an adult the plant begins to shrink and die out(decline). Read more...例如，種子是種植（導言），它開始發(fā)芽（增長），它拍攝出來的葉子和根部放下，因為它成一個成人（成熟）后，作一個成年人長期的植物開始萎縮和死亡出（下降）。閱讀全文...
The Customer Life Cycle(CLC) has obvious similarities with the Product Life Cycle(PLC).顧客生命周期（本所）已PLC）的明顯的相似性與商品生命周期（。 However, CLC focuses upon the creation of and delivery of lifetime value to the customer ie looks at the products or services that customers NEED throughout their lives. Read more...然而，本所即側(cè)重于創(chuàng)作的壽命和價值交付給顧客看的商品或服務，顧客需要在他們的生活。了解更加多...
Promotion推廣
Another one of the 4P's is promotion.另外一個人的4P的是促銷。 This includes all of the tools available to the marketer for'marketing communication'.這包括可用的工具來進行營銷的營銷溝通的一生。 As with Neil H.Borden's marketing mix, marketing communications has its own'promotions mix.'正如尼爾閣下波登的營銷組合，營銷傳播有其自己的'促銷組合。' Think of it like a cake mix, the basic ingredients are always the same.它認為像蛋糕組合，基本成分都是一樣的。 However if you vary the amounts of one of the ingredients, the final outcome is different. Read more...不過，如果你改變成份的金額一，最后的結(jié)果是不一樣的。了解更加多...
Physical Evidence物證
Physical Evidence is the material part of a service.實物證據(jù)材料是一種服務的一小部分。 Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues.嚴格來說有一個服務沒有物理屬性，因此潛在顧客往往依靠材料的線索。 There are many examples of physical evidence, including some of the following: Read more...有許多例子物證，其中包含以下一些：閱讀更加多...
People人
People are the most important element of any service or experience.人是最為重要的服務或經(jīng)驗的要素。 Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the'individual needs' of the person consuming it. Read more...服務趨向于生產(chǎn)和消費在同一時刻，和經(jīng)驗方面的消費者的改動，以適應個別需要的人消費它。讀更加多...
Process工藝
Process is another element of the extended marketing mix, or 7P's.There are a number of perceptions of the concept of process within the business and marketing literature.過程是另一種混合元素的擴展營銷，或7P條的。有許多文獻編號營銷的概念的看法和在業(yè)務過程。 Some see processes as a means to achieve an outcome, for example- to achieve a 30% market share a company implements a marketing planning process. Read more...一些人認為過程，作一個手段來實現(xiàn)，例如一個結(jié)果-達到30％的市場份額的公司實現(xiàn)了營銷策劃的過程
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